SAVE THE DATE

JUNE 10, 11 | 2018 | MEXICO CITY

BARRA MÉXICO 2018
THE MEXICAN BARSHOW

JUNE 10TH AND 11TH, 2018, Mexico City

On June 10th and 11th, 2018, Barra México, the leading trade show for premium spirits in Latin America, will welcome bar industry professionals from over 41 countries to Mexico City, which boasts one of the world’s most dynamic cocktail cultures.

Over 135 spirits, craft beer, and wine producers from Mexico and all over the world will gather to present their products to trade professionals.
It will be an exciting two days of tastings, education, inspiration, networking and business at the CitiBanamex Center. During these two days, the city transforms into a bar enthusiast’s playground with numerous cocktail and guest bartending events as well as brand-sponsored parties.

VISIT BARRA MÉXICO EXHIBIT IN BARRA MÉXICO

Mexico City is at the top of its game. It has been named the World Design Capital of 2018, the first city from the Americas to receive this designation. Recognized as one of the world’s best places to experience multicultural, cosmopolitan cocktail culture.

Mexico City currently boasts three of the World’s 100 Best Bars (Limantour at number 14, Fifty Mils Bar at number 61 and Hanky Panky at number 75). Mexican haute cuisine is trending on the world stage, and locally too—Mexico City also has two of the World’s 50 Best Restaurants (Pujol at number 20 and Quintonil at number 22), and wealth of other internationally-recognized eateries.

BARRA MÉXICO 2018 WILL BE HELD
AT THE CITIBANAMEX CENTER

Lomas de Sotelo, Hipódromo de las Américas, 11200 Miguel Hidalgo, Ciudad de México

JUNE 10, 2018 - 10:00 - 18:00

JUNE 11, 2018 - 11:00 - 17:00

Seminar Program

SPEAKER DETAILS
SEMINAR
SCHEDULE
PRESENTED BY
Marian Beke
The Martini The King Of Cocktails: Past Present and Future
11.30 - 12.15
Barra México
Jim Meehan
The Tunnel at the End of the Light
12.00-12.45
Casa Dragones
RODRIGO CHÁVEZ BISOGNO
A Tasting of the Oldest Whiskey in the World
12.00-12.45
Bushmills
Phillip Duff
How The Global Drinks Business Works 2018
12.30 -13.15
Barra México
Jim Wrigley
Oranges Are The Only Fruit: A Guide To Oranges, Orange Liqueurs And Fancy Drinks
13.00-13.45
Monkey Shoulder
Roberto Bava
“The Renaissance of Vermouth – the Cocchi Case Story from Torino to the World” (Part 1 of 2)
13.00-13.45
Monarq Group
Harry Kohlmann
Routes to the U.S. Beverage Alcohol Market for Entrepreneurial Brands
13.30 -14.15
Park Street
Crystal Head Vodka Star Tender Program
Calling the Muses: How to Present a World Class Menu
14:00-16:15
Crystal Head Vodka & Monarq Group
Richard Albano
Ron Flor de Caña as a Global Trend – Sustainable Cocktail-Making
14:00-14:45
Flor de Caña
Israel Díaz
The Cost of Being a Bartender
14.30-15.15
Bacardí
Jacob Grier
Cocktail on Tap: The Art of Mixing Spirits and Beer
15:00 – 15:45
Barra México
CHEF JOSÉ MANUEL BAÑOS
The Palate of a Believer by Mezcal Creyente
15.30 -16.15
Mezcal Creyente
Roberto Bava
“The Renaissance of Vermouth – the Cocchi Case Story from Torino to the World” (Part 2 of 2)
16:00 – 16:45
Monarq Group and Giulio Cocchi
Dré Masso
Social Responsibility in Your Bar - The Conscious Bartender
16:30-17:15
Altos Tequilas
TEAM FIFTY MILS
A Tailor-made Bar
16.30-17.15
The Four Seasons México
Remy Savage
CreativIty Through Limitation
17.30-18.15
Patrón
Dickie Cullimore & Oscar Valle
The Happiest Salesman
17:30- 18:15
Bacardí
Raquel Ramos
The Role of Women Behind the Bar
11.30-12.15
Barra México
Ago Perrone
Galliano Present: The Art of Mixing Well, Redefined
12.00-12.45
Galliano & Monarq Group
Isabel Medina
Secrets of the World’s Best Aged Rums: Time, Elevation and Virgin Sugarcane Honey
12.00-12.45
La Madrileña
Tony Pescatori
Electrodynamics - Flavor Extraction and Mouthfeels
12.30 -13.15
Barra México & Electric Bitter
Rory Shepherd & Calvin Politi
Little Red Door - Behind the Menu Of Universal Values
13.00-13.45
Hendrick´s Gin
GIANLUCA BARBIERI, Komo Atelier
The Branca/ Carpano Family : A Unique Art
13.00-13.45
Marinter
Ricardo Nava
Beyond Flavor
13.30 -14.15
Grey Goose
Ramon Tamayo
The History of Dry-Hopping in American Craft Brewing from Liberty Ale to Today
14:00-14:45
Monarq Group
Enrique Comas
When is a Year a Year? : An Investigation into the Myths of Aging
14:00-14:45
Barra México & Bacardí
Kate Gerwin
The Fundamentals of Bar Training
14.30-15.15
Barra México
Zoltan Nagy
Breaking the square; a simple guide to better understanding of your customers
15.00-15.45
Campari
Marijó de Tal
What Does an Artistic Bartender Do and How to Capitalize on it?
15:00 – 15:45
Verbo Mata Carita
Tess Posthumus
The Amsterdam cocktail culture
15.30-16.15
The Embassy of the Netherlands in Mexico
Nils Boese
Jägermeister and the Secret of Bitters
16:00-16:45
Jägermeister
RYAN CHETIYAWARDANA
A Sustainable Bar, At the Hands of Belvedere Single Estate Rye
16:30-17:15
Vodka Belvedere
David Córdoba
Journey To The East: Chronicles of a Liquid Society
17:00-17:45
Barra México / Plantation Rum

PRESS:

México, América Latina y España:
paula@barramexico.com

INTERNATIONAL PRESS:

DRINK PR

Debbie Rizzo
debbie@drinkpr.com

EXHIBIT IN BARRA MÉXICO